Spotify's Empathic Billboards can "feel you", and they can give you a song for every mood to prove it.
Driving entails a rollercoaster of emotions.
Spotify's digital billboards will use local weather and traffic data to choose and play different songs in real time.
The songs will also be sent to passing drivers' devices using geofencing technology, automatically playing the song on Spotify.
Weekly playlists are created inspired in the "mood" of different billboard locations.
Role: Concept, Art Direction & Design
Credits: CW: Elena Chiaradia