A Google Maps campaign
showcasing real word maps
leading to fantastic destinations.
We follow routes every day: to school, to work, to the store, to the gas station…
But mostly, we follow our same old routes again and again.
Google Maps’ Explore Mode wants to invite us to go beyond, to follow routes into the unknown, and what better way than by showcasing our childhood fantasy worlds in real world routes?
This is: Fantastic Routes.
Role: Concept, Art Direction, Copywriting & Design