VALENTINA ORJUELA

Turning art exhibitions into clickable GIFs.

Due to Covid-19, museums and galleries around the world closed their physical doors but reopened them online in an attempt to keep art alive. Unfortunately, most people aren’t aware of this.

Giphy, recently acquired by Instagram, wants to provide a new space for small artists’ exhibits to meet the community.

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We will transform works of art into GIFs, so that they can be used and shared on IG Stories. To see the rest of the exhibit, viewers can click them and be redirected to the virtual exhibitions.

Role: Art Direction, Copywriting & Design

Credits: AD: Monica Andrade