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Fail Epically
North Face glorifies failure,
because failing at something epic,
is winning in itself.
The world only favors winners, making us grow up afraid of failure.
To inspire the new generation of adventurers to explore the outdoors, North Face will sponsor anyone willing to attempt an epic quest, becoming the largest sponsor of outdoor sports.
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We will spread the word by highlighting what no one else shows: the falls, hits and injuries of epic failures.
Reproducir video
Role: Concept, Art Direction & Design
Credits: AD: Monica Andrade / CW: Hatem El Akad
Clio Sports
Bronze x2
Applied Arts
Winner
Young Ones Brief
Merit
Creativity Awards
Silver
Muse Awards
Silver
Vega Awards
Gold
Creative Conscience
Shortlisted
NYX Awards
Gold
Ads Of The World
Published
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